Partner with Tru-Trac
Build the Tru-Trac standard
in your market.
Represent a conveyor component brand built on engineering credibility, field performance and more than three decades of application experience in demanding bulk-handling operations.
Tru-Trac appoints regional distributors, OEM partners, service partners and technical market specialists who can actively develop the market, support customers technically and represent the Tru-Trac standard properly. For the right partner, Tru-Trac offers a serious industrial growth opportunity built around technical credibility, not commodity resale.
02 / Ideal partner profile
Built for serious regional representation.
Tru-Trac is best suited to partners who already understand demanding conveyor environments and can engage customers beyond price and availability. The strongest partners combine customer access, technical credibility, commercial discipline and the willingness to develop the Tru-Trac range as a strategic line.
01
Distributor capability
Ability to promote, stock, quote, supply and support Tru-Trac products in a defined territory or sector.
02
Technical access
Existing relationships with mining, ports, power, cement, aggregates, OEMs, EPCs or heavy industrial customers.
03
Site support
Ability to participate in site assessments, installation support, commissioning or technical follow-up where required.
04
Market commitment
Willingness to build Tru-Trac as a focused technical line, not a passive catalogue addition.
05
Brand discipline
Ability to use Tru-Trac documentation, claims, product positioning and technical guidance correctly.
03 / The opportunity
A manufacturer that helps you win on engineering, not price alone.
Why Tru-Trac
In bulk handling, customers do not only need products. They need equipment that works in the operating conditions of the site, technical support that helps them specify correctly, and a supplier that understands the cost of conveyor instability.
Tru-Trac gives qualified partners a stronger technical position in the market: a proven conveyor component range, credible manufacturer support, field evidence, and a brand associated with solving difficult conveyor problems.
- Focused conveyor component manufacturer with a recognised position in belt tracking and conveyor performance.
- Product range across tracking, cleaning, impact, sealing, idlers, monitoring, belt protection and related conveyor-control zones.
- Manufacturer support for product selection, operating-envelope review, technical documentation and application escalation.
- Proof-led sales position built around downtime, belt life, carryback, spillage, safety exposure and maintenance cost.
- Long-term regional development opportunity for partners prepared to build technical credibility in their markets.
04 / Partner models
Four ways to partner with Tru-Trac.
Model 01
Regional Distributor
Best fit
Companies that can sell, stock, quote, promote and support Tru-Trac products in a defined market.
Typical role
Market development, customer engagement, quoting, stockholding, local commercial execution and product support.
Model 02
OEM / System Partner
Best fit
Conveyor OEMs, system integrators and project suppliers who can specify Tru-Trac into broader equipment packages.
Typical role
Specification input, project documentation, product integration and long-term OEM relationship development.
Model 03
Service Partner
Best fit
Field service and technical support companies able to support installation, commissioning, inspections and maintenance activity.
Typical role
Site support, installation assistance, commissioning checks, inspection support and local response capability.
Model 04
Strategic Market Partner
Best fit
Organisations with senior access to mining groups, industrial operators, regions or project channels.
Typical role
Market access, senior introductions, regional intelligence, key account development and targeted opportunity creation.
05 / Mutual expectations
Support from the manufacturer. Representation that protects the standard.
What partners receive
01
Product and application training
Structured introduction to product families, operating conditions, selection logic and common failure modes.
02
Technical documentation
Datasheets, installation guidance, product drawings, selection guides and technical-library access.
03
Specification support
Manufacturer input on product selection, operating envelope, installation context and non-standard applications.
04
Sales enablement
Case studies, proof material, sector messaging, presentation support and territory-development content.
05
Partner resources
Controlled access to documentation, training content and partner communications where available.
06
Engineering escalation
Route to Tru-Trac technical support for complex applications or high-value opportunities.
07
Marketing support
Co-branded content, campaign assets, launch support and controlled use of Tru-Trac brand assets.
08
Regional development support
Joint planning for priority accounts, industries, product categories and territory growth.
06 / Markets of interest
Priority markets are defined by conveyor intensity, not only geography.
Tru-Trac is open to partner discussions in selected markets where conveyor reliability has real operational consequence. Public wording does not imply open territories or exclusivity in any specific market.
01
Mining regions
Iron ore, coal, copper, platinum group metals, gold, bauxite, mineral sands, lithium and other high-duty operations.
02
Ports and terminals
Bulk export terminals, stockyards, ship-loaders, reclaimers and high-throughput material-handling systems.
03
Power and utilities
Coal, biomass and material-handling systems where availability and safety exposure matter.
04
Cement and aggregates
Quarrying, crushing, screening, cement plants and high-abrasion conveyor applications.
05
Steel and heavy industry
Raw-material handling, process-feed conveyors and heavy-duty industrial transfer systems.
06
OEM and project channels
Conveyor OEMs, EPCMs, project houses and system integrators requiring technically credible component partners.
07 / Onboarding pathway
How partnership discussions start.
01
Submit partner enquiry
Applicant provides company profile, region, product interest, existing customer base and support capability.
02
Initial qualification review
Tru-Trac reviews market fit, territory overlap, capability and strategic relevance.
03
Partner discussion
Commercial and technical discussion to understand market opportunity, route-to-market, support model and expectations.
04
Capability and territory review
Assessment of customer access, stockholding ability, technical team, service capability and competitive landscape.
05
Pilot engagement or launch plan
Where appropriate, agree initial focus products, target accounts, training plan and first opportunities.
06
Partner appointment
Formalise scope, territory, responsibilities, brand use, support model and review cadence.
08 / Existing partner tools
Already a Tru-Trac partner? Skip the application — use these.
Partner resources
Access documentation, training content and partner communications where available.
Access partner resourcesTraining
Book or access product, application and sales training where available.
View trainingTechnical support
Submit application questions, specification requests or installation support queries.
Contact technical supportMarketing resources
Request approved brand assets, product imagery, case proof and campaign material.
Request marketing assets
09 / Apply to become a partner
Apply to become a Tru-Trac partner.
10 / Common questions
Common questions, answered.
Common objections from prospective distributors, OEM partners, service partners and strategic market specialists.
In some markets, exclusivity may be considered where the partner has the capability, commitment and market access to justify it. Exclusivity is not automatic and must be supported by clear territory development expectations.
Build the Tru-Trac standard in your market.
If your business has the customer access, technical capability and market commitment to represent Tru-Trac properly, we would like to hear from you.